Chair, Department of Communication, The University of Texas-Pan American. Edinburg, TX.

(See my biography page for more information).

Publications:
Selling the Estate: An Analysis of News Organizations' Advertising Slogans
Salma Ghanem,
Kimberly A. Selber

This study examines the use of advertising slogans in promoting news organizations. Elements of effective slogans are examined.

Article: Print

 $US10.00

Article: Electronic

 $US5.00